Moto: Customizable Phone?

Motorola came out with a phone that no longer needs its colorful case, because customers can create their own outer shell for their phone.  From several different colors including blood red to lime green, there are endless possibilities.  I feel like this is almost like the iPhone 5 Color because it is interesting because of its shell color that happens to not be just black, grey, or white.  I really like this invention and I think it really makes everyone unique.  Also, it makes everyone know whose phone is whose!